Amazon’s algorithm considers several factors to determine the order of search results. The first pages of search results will help you sell more and become a well-known business. The algorithm focuses on several factors, including keywords, customer reviews, price, delivery time, etc. 

This blog is about optimizing your listing page to rank better in search results. 

Amazon Product Page Optimization

Since the Amazon algorithm can sometimes be complex, you should optimize your product page, which should be included in your marketing strategy. Below we have listed some tips for product page optimization:

• Search deeply for keywords

Choosing appropriate keywords for your list is important because keywords are one of Amazon’s algorithm’s ranking factors. 

By searching for keywords, analyzing them, and comparing them with competitors, you will get a list of suitable keywords for your product, such as size, color, and so on. You can use different tools for searching, and if you have some keywords, you can type them into the Amazon search bar and get further suggestions. You can use tools for Amazon search terms: Keyword Tool, Ahrefs, Helium 10, Keywordtool Dominator, SellerApp, Keyword Inspector, Jungle Scout, Sonar, etc.

• Optimize your Product Title, Bullet Points, and Description

The title should be well-optimized as it is the first thing the audience sees when looking for something they need. 

Some tips on how to draw your audience’s attention to your title include: 

• Use keywords in the title
• Don’t use symbols, and avoid capitalizing letters. Instead, only capitalize the first letter of each word 
• Consider the mobile view

To help the customer make a purchase decision, use bullet points and optimize them to be informative and highlight the most important aspects of your product. 

In the bullet points, describe the product features and include all the necessary descriptive phrases, such as what your product can do, how it works, warranties, guarantees, and other features. 

Pay attention to the length of the bullet points and try to use keywords as well. 

Use descriptions to explain to customers why they should buy your product. Be informative and describe it in a way as simple as possible, in order of importance, why the product should be purchased.

• Use quality images and an interesting video

Use attractive images and videos on your product page so the customer can be sure they are choosing your product and not the competitor’s product. 

The main image should show the product against a white background, in full quality. Other photos should be informative, visually telling people what the product contains and how to use it, and use one or two images that are a lifestyle. Finally, you can use infographics and an interesting video to grab the audience’s attention. 

All images you upload to your Amazon listing should be at least 1000 x 1000 pixels. In addition, you should upload high-resolution photos so your audience can enlarge them and get a better view of your products.

• Use A+ Content 

Amazon A+ Content is an item description that allows sellers to add additional images, text to their product detail pages and tell their brand’s story.

Some of the tips on how to create A+ content are:

• Mention your unique selling proposition (USP) in your content
• Keep it short and informative
• Use text and images of varying quality
• Pay attention to the size and resolution of the images
• Proofread your content and then publish it

Use A+ content and benefit from it in the Amazon search engine. 

• Set the right product price

Pricing is an essential factor that helps your business generate revenue because users want the best deal. If your products are more expensive than your competitors’ products, customers are more likely to choose the cheaper option. Therefore, set the best price for your products. 

Conclusion:

Amazon is a powerful search engine through which people sell their products and benefit in various ways. Since the search engine has many sellers, you should optimize your product to be selected before the competitors’ products.  Pay attention to every detail and optimize it by following the guidelines and best practices. For example, optimize your product titles and bullet points, use high-quality images and attractive videos, describe why buyers should buy your product, use A+ content to inform the audience better and pay attention to the product price, and scientific customers research which product they should buy according to the price.

Written by: Fatbardha Raci

SEO stands for “Search Engine Optimization” and is a set of procedures for improving the presentation and positioning of web pages in organic search results. The better the visibility of your pages in search results, the more likely you are to attract attention and draw potential and existing customers to your business.

A good SEO strategy is important to improve your website’s quality and quantity of traffic.

The components of SEO

We can break SEO into three core components or pillars that you need to be familiar with – and action regularly:

• Technical SEO
• On-page SEO
• Off-page SEO

Technical SEO 

Technical SEO ensures that a website meets the technical requirements of modern search engines to improve organic rankings. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. 

Technical SEO is part of the whole SEO process.

On-page SEO

On-page SEO is the optimization of web page content for search engines and users. Standard on-page SEO practices include optimizing title tags, content, internal links, and URLs.

This is the opposite of off-page SEO, which refers to optimizing elements outside your website. 

Off-page SEO

Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. Instead, off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content that provides value for users.

Every day, off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

Best tips for SEO 

Build a Well-Designed Website

A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides a good user experience and helps your website visitors access and navigate your website with ease.

Google has a helpful sitemap generator (opens in a new window). Bing does, too (opens in a new window). Your website should contain a sitemap to have a higher chance to appear in Google search results.

Focus on a Specific Topic

Specificity is also critical. Search engines want to show users the most reliable and correct results. So, if you are an expert on a particular topic you want to research, the content of your website should reflect that. 

Choose relevant keywords

Keywords are important because they tell search engines about the content of your website’s pages. “Keyword” is also a term that refers to the words and phrases people type into a search engine to find the information they are looking for.

Keywords help you as a website owner to:

• Identify and speak the language of the target market
• Create useful content for your target audience
• Communicate to Google that a webpage is a relevant match for a query
• Improve search engine rankings by helping Google understand what the webpage content is about
• Get content in front of the right people at the right time
• Drive more qualified traffic to appropriate webpages
• Increase time on site by directing more qualified traffic to webpages
• Increase conversions by helping consumers find you rather than your competitors

Keyword research is integral to successful SEO and something we should do on an ongoing basis.

Create Quality Content

In the case of content marketing, “quality” can be described by two critical definitions: 

For Google (and most search engines), high-quality content gives searchers what they are looking for; it delivers the value that someone intends to find quickly and efficiently when they enter their search query.

This is how you create quality content:

1. Write for your readers
2. Make your content readable and engaging
3. Think about search intent and your goal
4. Be trustworthy
5. Keep your content up to date, etc

Optimize Your Images

Large images slow down your web pages, resulting in a less than optimal user experience. Optimizing images involves reducing their file size using a plugin or script, reducing page load time. Lossy and lossless compression are two standard methods.

Below are the reasons why you should optimize your images:

• It will improve your page loading speed
• Combined with a great SEO WordPress plugin it improves your SEO
• Creating backups will be faster
• Smaller image file sizes use less bandwidth. Networks and browsers will appreciate this, etc

Master Internal Linking

When other websites link to your website, it gains authority in search engines, especially if the external pages are trustworthy and well-known. Backlinks are what they are called, and you don’t have much control over them. Do your best and hope for the best.