What’s the difference between Google My Business and Google Maps?
Every company has the goal of being seen by the customers they want. Therefore, we need to understand the differences between platforms to determine where to focus our efforts.
We believe that a Google My Business account and a Google Maps account are essential, so we will explain the differences below!
Google is the most visited Search Engine still known, which holds over 92 percent of the search engine market. Creating a Google Business Profile is essential to attract new customers to your business through Google search and Google Maps.
GMB is a free online platform where you can provide detailed information about your business, such as location, services, products, etc. Also, we should optimize our account to rank higher on Google and appear on the first pages of search results. Optimization is done by adding information, working hours, photos, videos, etc.
Finally, we should keep in mind that when people search for a location, the most common keywords are “near me”, “best”, “these are”, and so on.
On the other hand, Google Maps is a service that provides directions. Company profiles appear on Google Maps and in local Google search results. The benefit of using this service is that it allows us to list our company for free.
What should our Google My Business profile contain?
After adding our business to Google My Business, we should provide details like our address, phone number, website, opening hours, and more so that customers can find us and contact us quickly. In addition, to make it easy for clients to choose our business, we should constantly update it with new photos, special offers, and promotions.
The sections that should contain information in a Google My Business profile are summarized in the table below:
Verified business address,
Phone number,
Website,
Hours of operation,
Photos of the business (interior, exterior…),
Reviews,
Label, etc.
What are the consequences of not registering your business on Google My Business?
Google My Business and Google Maps will be beneficial to us.
Customers can find our business on Google Maps, but they will not see contact information, hours of operation, or reviews if we do not have a Google My Business account.
For this reason, we need to register our business on Google My Business.
4 ranking factors that we should consider during optimization in 2022
Everyone wants their business to appear on the first pages of search engines, but it’s not easy because rules must be followed and different factors must be considered. In the infographic below, we explain the factors that the search engine takes into account when determining the best placement of relevant, indexed results for a search query.
Conclusion
Our company listed on Google My Business and Google Maps has proven highly beneficial. It improves findability in both the physical and virtual worlds. Also, our customers are better informed about our company, and we can easily connect with our customers through reviews and messages.
To achieve a higher ranking in the search engines, we must follow the rules and regulations.
