The 5 Top Tips for Improving Your Google Ads Campaigns

Google is one of the most widely used search engines, so you should work to make your business more visible there and on other search engines. This merely clarifies that you should work to ensure the success of your business by adhering to the best SEO practices.

In this article, we’ll cover how crucial it is to make your company search engine friendly and how to start campaigns and Google-optimize them.

How to Succeed in Google Rankings

According to the most recent statistics, Google has 89.3 billion monthly visitors. As of January 2022, Google held a 91.9% market share, so you should work to improve your brand’s visibility and Google ranking.

Some strategies for helping your business in Google success include:

-Provide high-quality content
-Choose the most relevant keywords for your business
-Update your content
-Use alt tags
-Optimize your page speed
-Apply link building strategy
-Try sponsored campaigns

Following SEO best practices will improve your business’s rankings and thus increase its visibility, growth, and success. As we have already mentioned other techniques to succeed in Google, you can find more information about Google-sponsored campaigns in this article.

Tips to Optimize Your Sponsored Campaigns

The opportunity to reach potential customers is provided by Google advertising, which is a very good idea. It’s even more amazing because it’s possible to track the effectiveness of each campaign. Additionally, if you don’t use Google Ads, you are missing a lot.

“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink

To help you optimize your Google campaigns, we’ve collected the following advice:

  1. To improve your Quality Score, increase your CTR
  2. Research for the most relevant keywords
  3. Use negative keywords to exclude phrases that are not relevant
  4. Try different types of campaigns and learn which one fits your goals better
  5. Focus on metrics and KPIs

Written by: Fatbardha Raci


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How to Stay on Top With Marketing Trends

In today’s era, selling involves more than just owning goods and services, offering them for sale, collecting payments, and meeting targets; it also involves maintaining a very healthy relationship with customers. To succeed, you must consider some techniques and methods to help grow your idea.

This article will cover the Marketing trends you should pay attention to when developing your strategy, the importance of adapting them, and what to expect when these methods are implemented.

The Importance of Marketing for Your Business Growth

Marketing is a crucial aspect that will support the expansion and success of your company. The various methods and strategies you might use will have wonderful effects. Below are some reasons why marketing is essential for your company:

It Helps to Boost Brand Awareness

The audience learns about and becomes familiar with your company’s goods and services through marketing trends, which also affect the brand image.

It Helps to Build Company Trust

Thanks to your marketing tips and methods, people will try your products and return to your company when they need anything you offer. 

Also, you may upload various videos to engage the audience. Consumers are interested in learning more about you, your products and services, and how to use them.

It Helps to Boost Sales

Your customers can be brand ambassadors if they are satisfied with your products and services.

It Affects the Relevance of the Company in The Market

Everyone tries to stay one step ahead of the competition in a crowded market, and you should do the same by using different tools, tactics, and strategies. For example, you can distinguish yourself from the competition by implementing marketing strategies.

It Offers Experience Customization Options

You may create a unique experience for your clients using marketing trends. For instance, personalizing the experience for certain clients via personalization marketing can increase their trust in your business.

Now that you know how crucial it is to include marketing in your company, we have highlighted some trends that will influence your company’s growth in 2023.

Marketing Trends for 2023

1. High-Quality Content

Content marketing is one of the trends you should consider in your approach. By offering different content, you can keep your audience informed about company news, offers, goods, services, and market changes.

Using content, you may influence your audience’s purchase decisions, encourage them to stay on your website longer, and earn their trust. It’s the ideal trend for building rapport with your audience. Start with content marketing, produce excellent, consistent material, update it over time, and develop a stronger connection with your audience.

2. Influencer Marketing

Influencer marketing is a tactic that will help boost your business’s growth by using influencers. These people have earned the audience’s trust and can help you raise your brand’s visibility in the marketplace.

Develop a marketing strategy and choose an influencer that meets the requirements and needs of your firm to reach your objectives.

3. Optimization for Mobile Devices

Since more consumers turn to mobile devices than desktops to search for the goods and services they need, this marketing technique is beneficial. According to analysis and forecasts, in 2023, there will be 6.8 billion smartphone users globally. Your success may depend on it. Therefore, designing and building a user-friendly, mobile-responsive, and informative website is essential.

4. Social Media Marketing

You can expand your business by using social networking sites, sharing content, and informing your customers and audience. You can post videos and other types of material on Facebook, Instagram, TikTok, and other social media platforms.

In conclusion, marketing trends are beneficial for strengthening your business, achieving your goals, and building business confidence.

Written by: Fatbardha Raci

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5 Tips to Optimize Your Amazon Product Page Listing

Amazon’s algorithm considers several factors to determine the order of search results. The first pages of search results will help you sell more and become a well-known business. The algorithm focuses on several factors, including keywords, customer reviews, price, delivery time, etc. 

This blog is about optimizing your listing page to rank better in search results. 

Amazon Product Page Optimization

Since the Amazon algorithm can sometimes be complex, you should optimize your product page, which should be included in your marketing strategy. Below we have listed some tips for product page optimization:

  • Search deeply for keywords

Choosing appropriate keywords for your list is important because keywords are one of Amazon’s algorithm’s ranking factors. 

By searching for keywords, analyzing them, and comparing them with competitors, you will get a list of suitable keywords for your product, such as size, color, and so on. You can use different tools for searching, and if you have some keywords, you can type them into the Amazon search bar and get further suggestions. You can use tools for Amazon search terms: Keyword Tool, Ahrefs, Helium 10, Keywordtool Dominator, SellerApp, Keyword Inspector, Jungle Scout, Sonar, etc.

  • Optimize your Product Title, Bullet Points, and Description

The title should be well-optimized as it is the first thing the audience sees when looking for something they need. 

Some tips on how to draw your audience’s attention to your title include: 

  • Use keywords in the title
  • Don’t use symbols, and avoid capitalizing letters. Instead, only capitalize the first letter of each word 
  • Consider the mobile view

To help the customer make a purchase decision, use bullet points and optimize them to be informative and highlight the most important aspects of your product. 

In the bullet points, describe the product features and include all the necessary descriptive phrases, such as what your product can do, how it works, warranties, guarantees, and other features. 

Pay attention to the length of the bullet points and try to use keywords as well. 

Use descriptions to explain to customers why they should buy your product. Be informative and describe it in a way as simple as possible, in order of importance, why the product should be purchased.

  • Use quality images and an interesting video

Use attractive images and videos on your product page so the customer can be sure they are choosing your product and not the competitor’s product. 

The main image should show the product against a white background, in full quality. Other photos should be informative, visually telling people what the product contains and how to use it, and use one or two images that are a lifestyle. Finally, you can use infographics and an interesting video to grab the audience’s attention. 

All images you upload to your Amazon listing should be at least 1000 x 1000 pixels. In addition, you should upload high-resolution photos so your audience can enlarge them and get a better view of your products.

  • Use A+ Content 

Amazon A+ Content is an item description that allows sellers to add additional images, text to their product detail pages and tell their brand’s story.

Some of the tips on how to create A+ content are:

  • Mention your unique selling proposition (USP) in your content
  • Keep it short and informative
  • Use text and images of varying quality
  • Pay attention to the size and resolution of the images
  • Proofread your content and then publish it

Use A+ content and benefit from it in the Amazon search engine. 

  • Set the right product price

Pricing is an essential factor that helps your business generate revenue because users want the best deal. If your products are more expensive than your competitors’ products, customers are more likely to choose the cheaper option. Therefore, set the best price for your products. 


Amazon is a powerful search engine through which people sell their products and benefit in various ways. Since the search engine has many sellers, you should optimize your product to be selected before the competitors’ products.  Pay attention to every detail and optimize it by following the guidelines and best practices. For example, optimize your product titles and bullet points, use high-quality images and attractive videos, describe why buyers should buy your product, use A+ content to inform the audience better and pay attention to the product price, and scientific customers research which product they should buy according to the price.

Written by: Fatbardha Raci

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Best tips for SEO in 2022

SEO stands for “Search Engine Optimization” and is a set of procedures for improving the presentation and positioning of web pages in organic search results. The better the visibility of your pages in search results, the more likely you are to attract attention and draw potential and existing customers to your business.

A good SEO strategy is important to improve your website’s quality and quantity of traffic.

The components of SEO

We can break SEO into three core components or pillars that you need to be familiar with – and action regularly:

  • Technical SEO
  • On-page SEO
  • Off-page SEO

Technical SEO 

Technical SEO ensures that a website meets the technical requirements of modern search engines to improve organic rankings. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. 

Technical SEO is part of the whole SEO process.

On-page SEO

On-page SEO is the optimization of web page content for search engines and users. Standard on-page SEO practices include optimizing title tags, content, internal links, and URLs.

This is the opposite of off-page SEO, which refers to optimizing elements outside your website. 

Off-page SEO

Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. Instead, off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content that provides value for users.

Every day, off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

Best tips for SEO 

Build a Well-Designed Website

A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides a good user experience and helps your website visitors access and navigate your website with ease.

Google has a helpful sitemap generator (opens in a new window). Bing does, too (opens in a new window). Your website should contain a sitemap to have a higher chance to appear in Google search results.

Focus on a Specific Topic

Specificity is also critical. Search engines want to show users the most reliable and correct results. So, if you are an expert on a particular topic you want to research, the content of your website should reflect that. 

Choose relevant keywords

Keywords are important because they tell search engines about the content of your website’s pages. “Keyword” is also a term that refers to the words and phrases people type into a search engine to find the information they are looking for.

Keywords help you as a website owner to:

  • Identify and speak the language of the target market
  • Create useful content for your target audience
  • Communicate to Google that a webpage is a relevant match for a query
  • Improve search engine rankings by helping Google understand what the webpage content is about
  • Get content in front of the right people at the right time
  • Drive more qualified traffic to appropriate webpages
  • Increase time on site by directing more qualified traffic to webpages
  • Increase conversions by helping consumers find you rather than your competitors

Keyword research is integral to successful SEO and something we should do on an ongoing basis.

Create Quality Content

In the case of content marketing, “quality” can be described by two critical definitions: 

For Google (and most search engines), high-quality content gives searchers what they are looking for; it delivers the value that someone intends to find quickly and efficiently when they enter their search query.

This is how you create quality content:

  1. Write for your readers
  2. Make your content readable and engaging
  3. Think about search intent and your goal
  4. Be trustworthy
  5. Keep your content up to date, etc

Optimize Your Images

Large images slow down your web pages, resulting in a less than optimal user experience. Optimizing images involves reducing their file size using a plugin or script, reducing page load time. Lossy and lossless compression are two standard methods.

Below are the reasons why you should optimize your images:

  • It will improve your page loading speed
  • Combined with a great SEO WordPress plugin it improves your SEO
  • Creating backups will be faster
  • Smaller image file sizes use less bandwidth. Networks and browsers will appreciate this, etc

Master Internal Linking

When other websites link to your website, it gains authority in search engines, especially if the external pages are trustworthy and well-known. Backlinks are what they are called, and you don’t have much control over them. Do your best and hope for the best.

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Taktika Studio participated in the Diaspora Business Forum

The Diaspora Business Forum was held in Prishtina for two days starting on May 27.Taktika Studio, as a participant in the forum, presented possible plans, the business environment, and various other resources on the first day of the event to familiarize others with what they can do as a company to achieve successful collaborations.

This forum aimed to create as many links between businesses and consumers as possible to increase Kosovo’s exports and economic growth. Many company presentations, successful collaboration presentations, and visits to numerous companies.On this occasion, the critical role of the diaspora in a stable economy in Kosovo was emphasized.The event was jointly organized by the Albanian Business Network in Europe, USAID’s Kosovo Comprehensive Project, and the Germin Organization. Participants included 197 business people from the diaspora and abroad and over 170 local entrepreneurs. The event was held for the eighth time.

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4 steps to add/claim your business via Google Maps in 2022

Nowadays it is much easier to discover new places to visit. 

Google Maps is a helpful tool for finding them. It is 

an excellent choice for companies that want to increase 

the number of visitors..


1. Add/Claim your Business Profile on Google

The first step in this process is to sign up or log in to Google My Business and then fill in the basic information about the business, such as location, category, business website, phone number, opening hours, etc.

2. Verify your local business on Google

The second step in this process is to confirm that you are the business owner. The verification process ensures that your information is correct and that only you, as the business owner or manager, have access to edit and update your business profile.

3. Fill in all sections of your company profile

Almost 70% of users consider companies with complete entries more accessible, reputable and established. Therefore, it’s essential to fill out every section of your profile and provide as much information as possible.

4. Optimize your Google Maps profile

After adding the profile information, we should optimize it to make it more attractive.

The best elements to consider are attributes and ratings. They help you be unique when people search for your business on Google Maps and can even lead to people following you.


Below is a list of reasons you should add/submit your business to Google Maps:
Your business will be easy to find.
An easy way for customers to contact your company.
Google Maps encourages people to visit your location or website.
Your company will be displayed with pictures.
Google Maps provides customer trust through reviews.

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Tips for optimizing your LinkedIn account for 2022

What is LinkedIn?

LinkedIn is the world’s largest professional network, headquartered in Mountain View, California, founded in 2002. As a social network it is the greatest place for people who want to connect, learn, and share with others in a professional way.

The use and importance of LinkedIn

LinkedIn is a powerful professional networking site that helps people in a variety of ways:

  • Companies are increasingly using LinkedIn to screen and hire potential employees. Having a LinkedIn account can help you stand out from the crowd when looking for a new job
  • You can also join groups dedicated to specific businesses, sectors, or jobs. 
  • Groups can keep you informed about recent developments in your field and connect you with others who share your interests.

In this case, We will summarize briefly why it is important to have a Linkedin profile and steps on how to get started on this platform:

  • Connect with other people,
  • Know about Job Postings,
  • Appear in the Recruiter’s Search, 
  • Get limited but correct Information, 
  • Know more about professionals.

 Here are a few steps to get started on LinkedIn:

  • Create your profile
  • Build your network
  • Find a job
  • Participate in conversations
  • Post content

You can use LinkedIn for free with limited features, and if you upgrade your account to the premium you will have so many advantages. The prices are:

  • LinkedIn Premium Career: $29.99 a month-The price for double individual professionals looking to get hired and advance their careers. 
  • Linkedin Premium Business: $59.99 a month-For businesses that are looking to grow and build a network.
  • LinkedIn Premium Sales: $79.99 month-For professionals and businesses looking for targeted leads. 
  • LinkedIn Premium Hiring: $119.99 month-For professionals and businesses looking to recruit and hire employees.
LinkedIn Profile Optimization

When you optimize your content for users, you increase conversion rates and boost your rankings in search results, both of which are critical to business success.

Follow the below steps and give your professional social profile a makeover!

1. Choose a strong profile picture

Your LinkedIn profile photo should be at least 400 by 400 pixels for the greatest image quality and fit to have a higher Google ranking.

2. Utilize the background photo

This may also be referenced as your profile’s banner image or wallpaper. Ensure the image is 1584 px wide by 396 high px (4:1 proportion) for best quality. 

 3. Have a unique profile headline

It’s important to use the 220 character space to include relevant keywords and descriptives of your expertise. 

For example, The second one flows much better, and it’s more interesting.

  • Leader At EveryoneSocial | Social Seller 
  • Empowering Sales Leaders With Social Selling | VP of Sales at EveryoneSocial 
4. “About” section

One LinkedIn profile optimization tip you should focus on is your summary. This is a great place to tell your story in 2,000 characters or less. Utilize keywords and update as often as you need to ensure relevance and accuracy. 

5. Fill out your work experience

Be sure to add all of your work experience.

6. Show off your education and skills

If you finished your bachelor’s degree, be sure to add it to your profile and other degrees. 

7. Edit your profile URL

Go to your profile and in the upper right corner, you’ll see “Edit public profile & URL.” Once the page refreshes, you’ll stay in the upper right corner, and then you can change the URL to something cleaner beyond a bunch of numbers and letters. 

8. Create your profile in another language

If you are multilingual and like to connect with people that speak other languages, this could be a cool feature to enable. 

9. Start writing, sharing, & engaging

The best way to connect with others is by creating content and sharing it.


LinkedIn provides job seekers with access to over 30 million companies and their employees, all from home comfort. When companies post positions online, LinkedIn algorithms match them to the perfect candidate. This is why we should have a LinkedIn account. 

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5 Reasons to open a TikTok account for your business

TikTok contains videos that will brighten your day. Just watch, engage with what you like, skip what you don’t, and find an endless  stream of short videos tailored to you.

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What you can do on TikTok

■ You can watch videos customized specifically for you.

■ Explore all types of videos.

■ Pause recording multiple times in one video.

■ Be inspired by a global community of people.

■ Express yourself and others with creative effects.

■ Edit videos.

How it became familiar

The popularity of the TikTok app has grown since its launch. In October 2018, it was the most downloaded photo and video app in the Apple Store worldwide. According to statistics, 884 million people are now active on TikTok, 57% of whom are female and 43% male.

Some of the main reasons for the TikTok app’s popularity push are:

Celebrity Endorsements

Localized Content.

Easy Content Creation, Sharing, and Viewing.

Creative editing, etc.

Reasons for establishing a TikTok business account

TikTok marketing could be an excellent channel for your brand if you run a business.


The TikTok business account is the best option for businesses because it allows you to create a profile, build a brand presence with organic content, and access a range of business tools. Nowadays, everyone from Oreo to ASOS can be found there. Therefore, this platform is a great way to get discovered, build a brand community, and show your creative side while speaking to your audience.

Below are 5 reasons why you should open a TikTok Business account right now:

1. Reach and impact new audiences

Tiktok has introduced a new feature called Promote. You can use this feature to promote your organic movies and attract new viewers.

It allows creators, entrepreneurs, and influencers to reach a wider audience with their content. In addition, this service can help you grow your TikTok community by quickly interacting with more like-minded people.

2. Real-time metrics on content performance

On this platform, you can view content performance metrics in real-time. We can do this with TikTok Analytics, a free platform for Business accounts.

TikTok analytics allows you to measure weekly and monthly growth, total video playtime, information about who is watching, and more. You should only track the metrics and you will be able to hone in on the tactics that really work.

3. Fantastic strategies to be discovered

If you want to be discovered, TikTok is the best solution. Here are the most common strategies to get discovered by others: Add hashtags to your videos, keep it short and sweet, use new sound effects, sing duets, team up with an influencer or special guest, and write a caption.

4. Drive sales and increase web traffic

TikTok creators can recommend products and services they like and believe in their fans while creating effortless promotion and investment with clear CTAs and deep connections. Consider working with them to showcase your new products and offers more authentically.

5. You can show your creative side while speaking directly to your audience

With their out-of-the-box creativity and ability to shape culture, TikTok creators can become highly engaged and build communities of active co-creators.

When you share fun facts about your team and your company, people become familiar with you. Therefore, open a TikTok account and explore the world of the Tiktok community.

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Google My Business and Google Maps in 2022

What’s the difference between Google My Business and Google Maps?

Every company has the goal of being seen by the customers they want. Therefore, we need to understand the differences between platforms to determine where to focus our efforts.

We believe that a Google My Business account and a Google Maps account are essential, so we will explain the differences below!

Google is the most visited Search Engine still known, which holds over 92 percent of the search engine market. Creating a Google Business Profile is essential to attract new customers to your business through Google search and Google Maps.

GMB is a free online platform where you can provide detailed information about your business, such as location, services, products, etc. Also, we should optimize our account to rank higher on Google and appear on the first pages of search results. Optimization is done by adding information, working hours, photos, videos, etc.
Finally, we should keep in mind that when people search for a location, the most common keywords are “near me”, “best”, “these are”, and so on.

On the other hand, Google Maps is a service that provides directions. Company profiles appear on Google Maps and in local Google search results. The benefit of using this service is that it allows us to list our company for free.
What should our Google My Business profile contain?

After adding our business to Google My Business, we should provide details like our address, phone number, website, opening hours, and more so that customers can find us and contact us quickly. In addition, to make it easy for clients to choose our business, we should constantly update it with new photos, special offers, and promotions.

The sections that should contain information in a Google My Business profile are summarized in the table below:

Verified business address,
Phone number,
Hours of operation,
Photos of the business (interior, exterior…),
Label, etc.

What are the consequences of not registering your business on Google My Business?

Google My Business and Google Maps will be beneficial to us.

Customers can find our business on Google Maps, but they will not see contact information, hours of operation, or reviews if we do not have a Google My Business account.
For this reason, we need to register our business on Google My Business.
4 ranking factors that we should consider during optimization in 2022

Everyone wants their business to appear on the first pages of search engines, but it’s not easy because rules must be followed and different factors must be considered. In the infographic below, we explain the factors that the search engine takes into account when determining the best placement of relevant, indexed results for a search query.


Our company listed on Google My Business and Google Maps has proven highly beneficial. It improves findability in both the physical and virtual worlds. Also, our customers are better informed about our company, and we can easily connect with our customers through reviews and messages.

To achieve a higher ranking in the search engines, we must follow the rules and regulations.




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