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Best tips for SEO in 2023

SEO stands for “Search Engine Optimization” and is a set of procedures for improving the presentation and positioning of web pages in organic search results. The better the visibility of your pages in search results, the more likely you are to attract attention and draw potential and existing customers to your business.

A good SEO strategy is important to improve your website’s quality and quantity of traffic.

The components of SEO

We can break SEO into three core components or pillars that you need to be familiar with – and action regularly:

  • Technical SEO
  • On-page SEO
  • Off-page SEO

Technical SEO 

Technical SEO ensures that a website meets the technical requirements of modern search engines to improve organic rankings. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. 

Technical SEO is part of the whole SEO process.

On-page SEO

On-page SEO is the optimization of web page content for search engines and users. Standard on-page SEO practices include optimizing title tags, content, internal links, and URLs.

This is the opposite of off-page SEO, which refers to optimizing elements outside your website. 

Off-page SEO

Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. Instead, off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content that provides value for users.

Every day, off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

Best tips for SEO 

Build a Well-Designed Website

A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides a good user experience and helps your website visitors access and navigate your website with ease.

Google has a helpful sitemap generator (opens in a new window). Bing does, too (opens in a new window). Your website should contain a sitemap to have a higher chance to appear in Google search results.

Focus on a Specific Topic

Specificity is also critical. Search engines want to show users the most reliable and correct results. So, if you are an expert on a particular topic you want to research, the content of your website should reflect that. 

Choose relevant keywords

Keywords are important because they tell search engines about the content of your website’s pages. “Keyword” is also a term that refers to the words and phrases people type into a search engine to find the information they are looking for.

Keywords help you as a website owner to:

  • Identify and speak the language of the target market
  • Create useful content for your target audience
  • Communicate to Google that a webpage is a relevant match for a query
  • Improve search engine rankings by helping Google understand what the webpage content is about
  • Get content in front of the right people at the right time
  • Drive more qualified traffic to appropriate webpages
  • Increase time on site by directing more qualified traffic to webpages
  • Increase conversions by helping consumers find you rather than your competitors

Keyword research is integral to successful SEO and something we should do on an ongoing basis.

Create Quality Content

In the case of content marketing, “quality” can be described by two critical definitions: 

For Google (and most search engines), high-quality content gives searchers what they are looking for; it delivers the value that someone intends to find quickly and efficiently when they enter their search query.

This is how you create quality content:

  1. Write for your readers
  2. Make your content readable and engaging
  3. Think about search intent and your goal
  4. Be trustworthy
  5. Keep your content up to date, etc

Optimize Your Images

Large images slow down your web pages, resulting in a less than optimal user experience. Optimizing images involves reducing their file size using a plugin or script, reducing page load time. Lossy and lossless compression are two standard methods.

Below are the reasons why you should optimize your images:

  • It will improve your page loading speed
  • Combined with a great SEO WordPress plugin it improves your SEO
  • Creating backups will be faster
  • Smaller image file sizes use less bandwidth. Networks and browsers will appreciate this, etc

Master Internal Linking

When other websites link to your website, it gains authority in search engines, especially if the external pages are trustworthy and well-known. Backlinks are what they are called, and you don’t have much control over them. Do your best and hope for the best.

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Blogs

Taktika Studio participated in the Diaspora Business Forum

The Diaspora Business Forum was held in Prishtina for two days starting on May 27.Taktika Studio, as a participant in the forum, presented possible plans, the business environment, and various other resources on the first day of the event to familiarize others with what they can do as a company to achieve successful collaborations.

This forum aimed to create as many links between businesses and consumers as possible to increase Kosovo’s exports and economic growth. Many company presentations, successful collaboration presentations, and visits to numerous companies.On this occasion, the critical role of the diaspora in a stable economy in Kosovo was emphasized.The event was jointly organized by the Albanian Business Network in Europe, USAID’s Kosovo Comprehensive Project, and the Germin Organization. Participants included 197 business people from the diaspora and abroad and over 170 local entrepreneurs. The event was held for the eighth time.

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4 steps to add/claim your business via Google Maps in 2022

Nowadays it is much easier to discover new places to visit. 

Google Maps is a helpful tool for finding them. It is 

an excellent choice for companies that want to increase 

the number of visitors..

Read more – 

1. Add/Claim your Business Profile on Google

The first step in this process is to sign up or log in to Google My Business and then fill in the basic information about the business, such as location, category, business website, phone number, opening hours, etc.

2. Verify your local business on Google

The second step in this process is to confirm that you are the business owner. The verification process ensures that your information is correct and that only you, as the business owner or manager, have access to edit and update your business profile.

3. Fill in all sections of your company profile

Almost 70% of users consider companies with complete entries more accessible, reputable and established. Therefore, it’s essential to fill out every section of your profile and provide as much information as possible.

4. Optimize your Google Maps profile

After adding the profile information, we should optimize it to make it more attractive.

The best elements to consider are attributes and ratings. They help you be unique when people search for your business on Google Maps and can even lead to people following you.

Conclusion

Below is a list of reasons you should add/submit your business to Google Maps:
Your business will be easy to find.
An easy way for customers to contact your company.
Google Maps encourages people to visit your location or website.
Your company will be displayed with pictures.
Google Maps provides customer trust through reviews.

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Tips for optimizing your LinkedIn account for 2022

What is LinkedIn?

LinkedIn is the world’s largest professional network, headquartered in Mountain View, California, founded in 2002. As a social network it is the greatest place for people who want to connect, learn, and share with others in a professional way.

The use and importance of LinkedIn

LinkedIn is a powerful professional networking site that helps people in a variety of ways:

  • Companies are increasingly using LinkedIn to screen and hire potential employees. Having a LinkedIn account can help you stand out from the crowd when looking for a new job
  • You can also join groups dedicated to specific businesses, sectors, or jobs. 
  • Groups can keep you informed about recent developments in your field and connect you with others who share your interests.

In this case, We will summarize briefly why it is important to have a Linkedin profile and steps on how to get started on this platform:

  • Connect with other people,
  • Know about Job Postings,
  • Appear in the Recruiter’s Search, 
  • Get limited but correct Information, 
  • Know more about professionals.

 Here are a few steps to get started on LinkedIn:

  • Create your profile
  • Build your network
  • Find a job
  • Participate in conversations
  • Post content

You can use LinkedIn for free with limited features, and if you upgrade your account to the premium you will have so many advantages. The prices are:

  • LinkedIn Premium Career: $29.99 a month-The price for double individual professionals looking to get hired and advance their careers. 
  • Linkedin Premium Business: $59.99 a month-For businesses that are looking to grow and build a network.
  • LinkedIn Premium Sales: $79.99 month-For professionals and businesses looking for targeted leads. 
  • LinkedIn Premium Hiring: $119.99 month-For professionals and businesses looking to recruit and hire employees.
LinkedIn Profile Optimization

When you optimize your content for users, you increase conversion rates and boost your rankings in search results, both of which are critical to business success.

Follow the below steps and give your professional social profile a makeover!

1. Choose a strong profile picture

Your LinkedIn profile photo should be at least 400 by 400 pixels for the greatest image quality and fit to have a higher Google ranking.

2. Utilize the background photo

This may also be referenced as your profile’s banner image or wallpaper. Ensure the image is 1584 px wide by 396 high px (4:1 proportion) for best quality. 

 3. Have a unique profile headline

It’s important to use the 220 character space to include relevant keywords and descriptives of your expertise. 

For example, The second one flows much better, and it’s more interesting.

  • Leader At EveryoneSocial | Social Seller 
  • Empowering Sales Leaders With Social Selling | VP of Sales at EveryoneSocial 
4. “About” section

One LinkedIn profile optimization tip you should focus on is your summary. This is a great place to tell your story in 2,000 characters or less. Utilize keywords and update as often as you need to ensure relevance and accuracy. 

5. Fill out your work experience

Be sure to add all of your work experience.

6. Show off your education and skills

If you finished your bachelor’s degree, be sure to add it to your profile and other degrees. 

7. Edit your profile URL

Go to your profile and in the upper right corner, you’ll see “Edit public profile & URL.” Once the page refreshes, you’ll stay in the upper right corner, and then you can change the URL to something cleaner beyond a bunch of numbers and letters. 

8. Create your profile in another language

If you are multilingual and like to connect with people that speak other languages, this could be a cool feature to enable. 

9. Start writing, sharing, & engaging

The best way to connect with others is by creating content and sharing it.

Conclusion

LinkedIn provides job seekers with access to over 30 million companies and their employees, all from home comfort. When companies post positions online, LinkedIn algorithms match them to the perfect candidate. This is why we should have a LinkedIn account. 

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5 Reasons to open a TikTok account for your business

TikTok contains videos that will brighten your day. Just watch, engage with what you like, skip what you don’t, and find an endless  stream of short videos tailored to you.

Read more

What you can do on TikTok

■ You can watch videos customized specifically for you.

■ Explore all types of videos.

■ Pause recording multiple times in one video.

■ Be inspired by a global community of people.

■ Express yourself and others with creative effects.

■ Edit videos.

How it became familiar

The popularity of the TikTok app has grown since its launch. In October 2018, it was the most downloaded photo and video app in the Apple Store worldwide. According to statistics, 884 million people are now active on TikTok, 57% of whom are female and 43% male.

Some of the main reasons for the TikTok app’s popularity push are:

Celebrity Endorsements

Localized Content.

Easy Content Creation, Sharing, and Viewing.

Creative editing, etc.

Reasons for establishing a TikTok business account

TikTok marketing could be an excellent channel for your brand if you run a business.

 

The TikTok business account is the best option for businesses because it allows you to create a profile, build a brand presence with organic content, and access a range of business tools. Nowadays, everyone from Oreo to ASOS can be found there. Therefore, this platform is a great way to get discovered, build a brand community, and show your creative side while speaking to your audience.

Below are 5 reasons why you should open a TikTok Business account right now:

1. Reach and impact new audiences

Tiktok has introduced a new feature called Promote. You can use this feature to promote your organic movies and attract new viewers.

It allows creators, entrepreneurs, and influencers to reach a wider audience with their content. In addition, this service can help you grow your TikTok community by quickly interacting with more like-minded people.

2. Real-time metrics on content performance

On this platform, you can view content performance metrics in real-time. We can do this with TikTok Analytics, a free platform for Business accounts.

TikTok analytics allows you to measure weekly and monthly growth, total video playtime, information about who is watching, and more. You should only track the metrics and you will be able to hone in on the tactics that really work.

3. Fantastic strategies to be discovered

If you want to be discovered, TikTok is the best solution. Here are the most common strategies to get discovered by others: Add hashtags to your videos, keep it short and sweet, use new sound effects, sing duets, team up with an influencer or special guest, and write a caption.

4. Drive sales and increase web traffic

TikTok creators can recommend products and services they like and believe in their fans while creating effortless promotion and investment with clear CTAs and deep connections. Consider working with them to showcase your new products and offers more authentically.

5. You can show your creative side while speaking directly to your audience

With their out-of-the-box creativity and ability to shape culture, TikTok creators can become highly engaged and build communities of active co-creators.

When you share fun facts about your team and your company, people become familiar with you. Therefore, open a TikTok account and explore the world of the Tiktok community.

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Google My Business and Google Maps in 2022

What’s the difference between Google My Business and Google Maps?

Every company has the goal of being seen by the customers they want. Therefore, we need to understand the differences between platforms to determine where to focus our efforts.

We believe that a Google My Business account and a Google Maps account are essential, so we will explain the differences below!

Google is the most visited Search Engine still known, which holds over 92 percent of the search engine market. Creating a Google Business Profile is essential to attract new customers to your business through Google search and Google Maps.

GMB is a free online platform where you can provide detailed information about your business, such as location, services, products, etc. Also, we should optimize our account to rank higher on Google and appear on the first pages of search results. Optimization is done by adding information, working hours, photos, videos, etc.
Finally, we should keep in mind that when people search for a location, the most common keywords are “near me”, “best”, “these are”, and so on.

On the other hand, Google Maps is a service that provides directions. Company profiles appear on Google Maps and in local Google search results. The benefit of using this service is that it allows us to list our company for free.
What should our Google My Business profile contain?

After adding our business to Google My Business, we should provide details like our address, phone number, website, opening hours, and more so that customers can find us and contact us quickly. In addition, to make it easy for clients to choose our business, we should constantly update it with new photos, special offers, and promotions.

The sections that should contain information in a Google My Business profile are summarized in the table below:

Verified business address,
Phone number,
Website,
Hours of operation,
Photos of the business (interior, exterior…),
Reviews,
Label, etc.

What are the consequences of not registering your business on Google My Business?

Google My Business and Google Maps will be beneficial to us.

Customers can find our business on Google Maps, but they will not see contact information, hours of operation, or reviews if we do not have a Google My Business account.
For this reason, we need to register our business on Google My Business.
4 ranking factors that we should consider during optimization in 2022

Everyone wants their business to appear on the first pages of search engines, but it’s not easy because rules must be followed and different factors must be considered. In the infographic below, we explain the factors that the search engine takes into account when determining the best placement of relevant, indexed results for a search query.


Conclusion

Our company listed on Google My Business and Google Maps has proven highly beneficial. It improves findability in both the physical and virtual worlds. Also, our customers are better informed about our company, and we can easily connect with our customers through reviews and messages.

To achieve a higher ranking in the search engines, we must follow the rules and regulations.

 

 

 

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